Cadillac to launch in Ireland through Charles Hurst Group
American auto giant, Cadillac is set to officially launch in Ireland through Charles Hurst Group, with the country’s first wholly exclusive Cadillac dealership planned for south Dublin in a €1 million investment.
A storied brand within the General Motors (GM) portfolio, Cadillac was founded in 1902 and is currently expanding its all-electric portfolio across Europe with its Lyric crossover SUV.
Plans for the new Cadillac dealership in Dublin come after the leading retailer, Charles Hurst Group signed a major distribution deal with General Motors Europe, paving the way for the creation of Cadillac’s first official premium electric sales centre in Ireland.
The Cadillac Lyriq
Welcoming Ireland’s first Cadillac dealership, Lasse Grundstroem, chief commercial officer for GM Europe, said: “We’re thrilled to bring the Cadillac brand to Irish customers in partnership with the Charles Hurst Group, whose deep local expertise and commitment to customer service make them an exceptional launch partner.
“Ireland’s forward-looking sustainability vision and tech-savvy customer mindset are a perfect match for our all-electric portfolio. With Ireland now our fifth European market, this launch marks another exciting milestone in Cadillac’s expansion across the continent.”
The investment in the new Dublin dealership will also include specialist Cadillac training for all new employees, ensuring every customer benefits from the best knowledge, advice and insights on the marque’s features, benefits and maintenance requirements.
The Lyriq, which is currently only sold in Switzerland, France, Sweden, and Germany, is already available to order for local customers, and will be followed by the soon-to-be-released Vistiq and Optiq in 2026.
The entry-level version of the Lyriq offers a claimed range of around 530km and generates 520bhp, while the performance-focused top-tier model increases power to 606bhp.
GM launched sales for its all-electric Cadillac business in Europe in 2023.
Cadillac Lyriq interior
Charles Hurst Group operations director, Jeff McCartney, said: “Committed to an all-electric future, Cadillac leads in design, craftsmanship, and innovation and is successfully winning new customers around the world for its powerful performance, luxury and pioneering technology.
“As one of Ireland’s leading, longest-established car retailers with history and motoring heritage as long as the iconic GM brand, we’re thrilled to partner with Cadillac Europe and to be the first to bring this compelling brand to Irish customers for the first time as part of a major investment.”
Further details on the new Cadillac dealership, due to open in 2026, will be released shortly.
Both the Cadillac Lyriq and Vistiq will be make their Irish debut this weekend at the NEVO Electric Vehicle Show in Dublin.