Rochford Motors Ballyhaunis named Opel Retail Sales Dealer of the Year


Rochford Motors in Ballyhaunis, Co Mayo has been awarded the Opel Retail Sales Dealer of the Year 2024 accolade. Dealer Principal, Liam Rochford, was presented with the trophy at the annual Opel dealer conference, held this year in Frankfurt, Germany.

First established in 1981 by the late Billy Rochford, Rochford Motors was appointed to the Opel dealer network in early 2022. In less than three years, Liam Rochford, Billy’s son, has grown Opel market share in the county exponentially and cultivated a loyal Opel customer base, serviced by his team of experienced personnel.

Pictured with the all-new Opel Grandland, from left to right: Richard Dillon, Opel Head of Retail Sales; James Brooks, Managing Director of Opel Ireland; Liam Rochford, Dealer Principal at Rochford Motors, Main Opel Dealer in Ballyhaunis. Following the Opel Dealer Conference in Frankfurt, an official photo shoot took place at Gowan Auto’s Distribution Centre in Citywest, home to the Opel brand in Ireland.

Rochford Motors topped the polls across set criteria to win the Opel Retail Sales Dealer of the Year 2024 title, to include retail sales achievement and growth, new vehicle customer satisfaction, and marketing actions.

Richard Dillon, head of retail sales at Opel Ireland said: “I am whole-heartedly delighted to present Liam Rochford and his staff at Rochford Motors with this deserved award. In just a few short years not only has Rochford Motors become synonymous with the Opel brand in County Mayo, but the team has also consistently and enthusiastically embraced every facet of retail sales and marketing business in 2024, to deliver a healthy Opel market share in the county for both passenger cars and light commercial vehicles. I wish them every continued success.”

Liam Rochford, dealer principal, said at the Opel Dealer Conference: “I am absolutely delighted to bring the Opel Retail Sales Dealer of the Year trophy home to Mayo. I am equally thrilled to know that our team’s continued efforts are recognised by Opel and Gowan Auto, and I personally thank all my team for their absolute dedication to our company and to Opel.

“With new Grandland set to arrive in a matter of weeks, and new Frontera in 2025, we look forward in confidence to more years to come. I cannot accept this award without acknowledging our very valued customers. We thank them sincerely for all their support throughout the years and we very much look forward to seeing everyone in 2025 at Rochford Motors.”