In a bid to further level the competitive playing field between the main dealers and the independent aftermarket (IAM), ZF Aftermarket has teamed up with software provider PECUVi Automotive to offer its ZF [pro]Tech members access to ‘My Service Trust’ video check service, at special rates.
This solution allows technicians to send customers, via an iOS compatible device, HD video clips and quotes for additional work they’ve identified during a service or repair; building customer confidence by increasing transparency and value for money.
Matt Shakespeare, technical sales manager, ZF Aftermarket explained: “The founding philosophy of the ZF [pro]Tech initiative is to ensure that the IAM has the same competitive access as the main dealers to the technical information which will enable them to cater for the vehicles of the future – and secure business growth.
“This opens the door to another service which the vehicle manufacturer main dealers have had access to for some time.”
Designed specifically for independents
There are two levels of support available from the ‘My Service Trust’ video solution: ‘Base’ includes 30 HD quality videos – to highlight detailed urgent and advisory repairs – per month and ‘Premium’ 150. Both are offered to ZF [pro]Tech Plus & Start members at a reduced price – making the cost of this a fraction of the price of the number one system used by main dealers. This offer includes unlimited users per subscription, no licence fee and a customer landing page that can be branded to the garage’s individual business.
For those without access to iOS hardware, there is a sign up kit which includes: 32GB iPod Touch 7th generation, charger, protective case and a hand-held grip. Again, with discounts for ZF [pro]Tech members.
Level the playing field
According to PECUVi Automotive, more than 80 per cent of franchised businesses use a similar system, and during 2019 in the region of 10 million videos were sent. This affordable service from PECUVi is a game changer, with figures suggesting average work conversion rates of up to 25 percent.
Ben Smith, co-founder and director at PECUVi Automotive added: “Video is fast becoming an expectation when it comes to workshop repairs and servicing. For the changing customer, millennials in particular, personalisation is fundamental to them and using technology like their smart phone to communicate is key to the whole customer experience.”
Matt Shakespeare concluded: “Having affordable access to such a system is fantastic news for the IAM. Transparency instills customer confidence – not only by the fact that their chosen garage has the foresight to look beyond the initial problem to give advance warning – but so they can actually see they are being offered a fair price. And with a free trial period, nothing ventured, nothing gained.”