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<\/p>\nAfter a busy two weeks on the Isle of Man partnering and supporting the TT meeting, lubricants brand Motul is headed for a change of pace and scenery, as it moves into the heart of England for the 2026 ABR (Adventure Bike Rider) Festival.<\/p>\n
Despite that fact that action on the 37.73-mile circuit on the roads of the Isle of Man was less intense than usual, following the curtailing of Sidecar races, days lost to poor weather and the shortening of the Senior TT race, Motul still ran a full programme of activities \u2013 for teams and spectators alike.<\/p>\n
On track, Motul supported no less than 80 per cent of the top 10 TT riders and more than 50 per cent of the top 20 names \u2013 a strong testament to Motul\u2019s 300V oil still being the yardstick for racing engine oil.<\/p>\n
The partnerships with teams and riders extend much further than lubricating engines, however, as Motul provides key fluids \u2013 transmission oils, brake fluids, chain lubricants and a plethora of cleaning and lubricating fluids for use in bike preparation, behind the scenes.<\/p>\n
The ultimate reward came from victories in both the Superbike and Senior TT for Honda\u2019s Dean Harrison, with other Motul-supported runners and teams achieving excellent podium finishes in the various categories.<\/p>\n
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Motul\u2019s enclosure, situated behind the main grandstand proved to be a popular spot to visit throughout the course of the TT meeting. The rider meet-and-greets were extremely well attended, with legendary TT names appearing for the crowds. The science on display also proved to be a big draw. Motorcycle riders \u2013 especially the many thousands who ride over to the Isle of Man \u2013 are invariably invested in every aspect of riding and owning their machines.<\/p>\n
The science, therefore, of how Motul produces lubricants which re-refine high quality used oils \u2013 which Motul calls NGEN Core Technology \u2013 to make a new and sustainable product that offers performance at least as good as freshly refined oils proved both popular and interesting to those attending the Motul area.<\/p>\n
People attending the upcoming ABR Festival will also have the chance to get up close and personal with NGEN Core Technology.<\/p>\n
The Adventure Bike category has developed rapidly, in the last decade, to become one of the most valuable of all bike categories. All of the major bike manufacturers now boast at least one Adventure Bike in their range \u2013 the ability to own a bike which is equally at home off-road as it is on the main highways of the country has proved increasingly attractive and many bikers have either bought a second bike, to fulfil these needs or, in some cases, have trades in their sports bikes for something which is more all-purpose.<\/p>\n
\u201cThe season is really here in earnest,\u201d said Andy Wait, Motul UK & Ireland\u2019s head of business, \u201cand Motul is supporting major two-wheeled \u2013 and four wheeled \u2013 events this month. We value the success that we continue to have in our motorsport activities, but getting out and coming face-to-face with those who use our products daily, remains a vitally important part of Motul\u2019s business plan.\u201d<\/p>\n
The ABR Festival takes place from Friday, 26th to Sunday, 28th June at Warwickshire\u2019s Ragley Hall, near Stratford Upon Avon.<\/p>\n
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