{"id":77871,"date":"2026-01-29T10:50:58","date_gmt":"2026-01-29T09:50:58","guid":{"rendered":"https:\/\/www.autotrade.ie\/?p=77871"},"modified":"2026-01-29T16:54:46","modified_gmt":"2026-01-29T15:54:46","slug":"hyundais-genesis-to-abandon-agency-sales-model-in-europe","status":"publish","type":"post","link":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871","title":{"rendered":"Hyundai&#8217;s Genesis to abandon agency sales model in Europe"},"content":{"rendered":"<p>Hyundai Motor Company&#8217;s luxury car brand Genesis, is set to abandon a direct-sales model in Europe in favour of a conventional dealer retail system.<\/p>\n<p>In doing so, Genesis will become the latest automaker to reverse its agency model decision following <a href=\"https:\/\/www.autotrade.ie\/index.php\/volkswagen-group-ireland-not-going-ahead-with-direct-sales-model\/75024\">Volkswagen Group in Ireland<\/a> and Stellantis in selected European markets.<\/p>\n<p>While Genesis does not currently sell cars in Ireland, the automaker aims to enter new European markets in an effort to bolster sales.<\/p>\n<p>It cited the need for dealer market knowledge, as a reason for its direct-sales model u-turn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\" alt=\"\" width=\"692\" height=\"454\" class=\" wp-image-77870 aligncenter\" srcset=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg 2560w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-300x197.jpg 300w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-1024x672.jpg 1024w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-800x525.jpg 800w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-768x504.jpg 768w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-1536x1009.jpg 1536w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-2048x1345.jpg 2048w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai Motor Company&#8217;s luxury car brand Genesis, is set to abandon a direct-sales model in Europe in favour of a conventional dealer retail system. In<\/p>\n","protected":false},"author":15,"featured_media":77870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-77871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","cat-1-id","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyundai&#039;s Genesis to abandon agency sales model in Europe - Autotrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai&#039;s Genesis to abandon agency sales model in Europe - Autotrade.ie\" \/>\n<meta property=\"og:description\" content=\"Hyundai Motor Company&#8217;s luxury car brand Genesis, is set to abandon a direct-sales model in Europe in favour of a conventional dealer retail system. In\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\" \/>\n<meta property=\"og:site_name\" content=\"Autotrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T09:50:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T15:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265\"},\"headline\":\"Hyundai&#8217;s Genesis to abandon agency sales model in Europe\",\"datePublished\":\"2026-01-29T09:50:58+00:00\",\"dateModified\":\"2026-01-29T15:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\/\/www.autotrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\",\"url\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\",\"name\":\"Hyundai's Genesis to abandon agency sales model in Europe - Autotrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.autotrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\",\"datePublished\":\"2026-01-29T09:50:58+00:00\",\"dateModified\":\"2026-01-29T15:54:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage\",\"url\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\",\"contentUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg\",\"width\":2560,\"height\":1681},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.autotrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hyundai&#8217;s Genesis to abandon agency sales model in Europe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.autotrade.ie\/#website\",\"url\":\"https:\/\/www.autotrade.ie\/\",\"name\":\"Autotrade.ie\",\"description\":\"Ireland Automotive News, Aftermarket Car Parts, Garage Equipment.\",\"publisher\":{\"@id\":\"https:\/\/www.autotrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.autotrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.autotrade.ie\/#organization\",\"name\":\"Autotrade.ie\",\"url\":\"https:\/\/www.autotrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png\",\"contentUrl\":\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png\",\"width\":150,\"height\":49,\"caption\":\"Autotrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.autotrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hyundai's Genesis to abandon agency sales model in Europe - Autotrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871","og_locale":"en_US","og_type":"article","og_title":"Hyundai's Genesis to abandon agency sales model in Europe - Autotrade.ie","og_description":"Hyundai Motor Company&#8217;s luxury car brand Genesis, is set to abandon a direct-sales model in Europe in favour of a conventional dealer retail system. In","og_url":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871","og_site_name":"Autotrade.ie","article_published_time":"2026-01-29T09:50:58+00:00","article_modified_time":"2026-01-29T15:54:46+00:00","og_image":[{"width":2560,"height":1681,"url":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#article","isPartOf":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265"},"headline":"Hyundai&#8217;s Genesis to abandon agency sales model in Europe","datePublished":"2026-01-29T09:50:58+00:00","dateModified":"2026-01-29T15:54:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871"},"wordCount":98,"publisher":{"@id":"https:\/\/www.autotrade.ie\/#organization"},"image":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage"},"thumbnailUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871","url":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871","name":"Hyundai's Genesis to abandon agency sales model in Europe - Autotrade.ie","isPartOf":{"@id":"https:\/\/www.autotrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage"},"image":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage"},"thumbnailUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg","datePublished":"2026-01-29T09:50:58+00:00","dateModified":"2026-01-29T15:54:46+00:00","breadcrumb":{"@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#primaryimage","url":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg","contentUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2026\/01\/Luxury_brand_Genesis_confirmed_for_next_months_Salon_Prive_London-scaled.jpg","width":2560,"height":1681},{"@type":"BreadcrumbList","@id":"https:\/\/www.autotrade.ie\/index.php\/hyundais-genesis-to-abandon-agency-sales-model-in-europe\/77871#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.autotrade.ie\/"},{"@type":"ListItem","position":2,"name":"Hyundai&#8217;s Genesis to abandon agency sales model in Europe"}]},{"@type":"WebSite","@id":"https:\/\/www.autotrade.ie\/#website","url":"https:\/\/www.autotrade.ie\/","name":"Autotrade.ie","description":"Ireland Automotive News, Aftermarket Car Parts, Garage Equipment.","publisher":{"@id":"https:\/\/www.autotrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.autotrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.autotrade.ie\/#organization","name":"Autotrade.ie","url":"https:\/\/www.autotrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png","contentUrl":"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png","width":150,"height":49,"caption":"Autotrade.ie"},"image":{"@id":"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.autotrade.ie\/index.php\/author\/eoin-cuttle"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/77871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=77871"}],"version-history":[{"count":1,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/77871\/revisions"}],"predecessor-version":[{"id":77872,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/77871\/revisions\/77872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/media\/77870"}],"wp:attachment":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=77871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=77871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=77871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}