A 3D render of the new Mercedes-Benz North Dublin (Photo: MSL Motor Group)<\/p><\/div>\n
With an address of the North City Business Park in Dublin 11, positioned just off Junction 5 on the M50, the new facility will bring together MSL\u2019s existing Mercedes-Benz North Dublin showroom on the Navan Road and its aftersales operations currently based at MSL Service Centre (North Dublin), creating a single destination for customers across North Dublin and the wider northeast region.<\/p>\n
Once operational, Mercedes-Benz North Dublin is expected to create over 50 full time positions across sales, service, administration and customer care.<\/p>\n
![\"\"](\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/11\/Screen-Shot-2025-11-18-at-5.04.23-PM.png\")
A 3D render of the new Mercedes-Benz North Dublin (Photo: MSL Motor Group)<\/p><\/div>\n
The new 2,513-square-metre dealership will incorporate Mercedes-Benz\u2019s ‘MAR20X’ retail concept, described by the auto maker as its “global standard for a digitally integrated, customer-centric experience”.<\/p>\n
It will feature a shared welcome area for sales and aftersales, as well as a showroom and service environment “aligned with Mercedes-Benz\u2019s international brand identity”.<\/p>\n
Mercedes-Benz North Dublin will comprise a modern showroom for new and approved used Mercedes-Benz vehicles, a 21-bay workshop, valeting facilities, dedicated vehicle preparation zones, lounges, consultation areas and electric vehicle charging.<\/p>\n
The new site will also boast more than 200 parking spaces, demonstration areas and prominent M50-facing signage.<\/p>\n
Customer-focused features will include out-of-hours aftersales self-service and a layout designed for quick drop-offs and faster turnaround times.<\/p>\n
Located within the North City Business Park and easily accessible via the M50 and N2\/M2 corridors, MSL Motor Group says Mercedes-Benz North Dublin will serve a wide catchment area including, North County Dublin, Meath (Ashbourne, Trim, Navan), Louth ( Dundalk, Drogheda) and Cavan.<\/p>\n","protected":false},"excerpt":{"rendered":"
MSL Motor Group has commenced construction on its new flagship dealership in North Dublin as part of a “multi-million-euro investment” into opening Ireland\u2019s first purpose-built<\/p>\n","protected":false},"author":15,"featured_media":77004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1001,1],"tags":[],"class_list":["post-77002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-news","cat-1001-id","cat-1-id","has_thumb"],"yoast_head":"\n
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