{"id":73937,"date":"2025-04-07T09:33:46","date_gmt":"2025-04-07T08:33:46","guid":{"rendered":"http:\/\/www.autotrade.ie\/?p=73937"},"modified":"2025-04-08T13:53:48","modified_gmt":"2025-04-08T12:53:48","slug":"motul-extends-partnership-with-british-4x-series","status":"publish","type":"post","link":"https:\/\/www.autotrade.ie\/index.php\/motul-extends-partnership-with-british-4x-series\/73937","title":{"rendered":"Motul extends partnership with British 4X Series"},"content":{"rendered":"<p>Motul\u2019s expansion into the world of bicycle care and lubricant products has received a further boost, with its renewed partnership with the 2025 British 4x (Four Cross) Series.<!--more--><\/p>\n<p>This dynamic series is a mixture of downhill mountain biking \u2013 for which Motul is a World Championship partner \u2013 and bmx. It sees four bikes at a time competing in a series of first-past-the-post races until an overall winner is found. It is the cycling equivalent of Rallycross, with short sharp races over a testing course, offering spectators and participants alike, plenty of action.<\/p>\n<p>\u201cMotul has been in the bicycle market for a couple of years now,\u201d explains Motul UK\u2019s head of Performance Products, Jason Davies. \u201cWe have some very high-profile global partnerships and, with the scheduled UK Round of the Downhill World Mountain Biking Championship not taking place this year, it was really important to us to maintain a strong presence in this arena, so continuing our partnership with British 4x allows us to achieve this, and also enhance what we have already achieved with the series last year.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33400 aligncenter\" src=\"http:\/\/www.factorfocus.ie\/wp-content\/uploads\/2025\/04\/MOTUL-BICYCLE-1.jpg\" alt=\"\" width=\"780\" height=\"515\" \/><\/p>\n<p>Motul\u2019s range of Bicycle Products answers the four most important and essential needs for bicycle users: degreasing, cleaning, lubricating and providing preventive maintenance. The range covers both Cleaning and Lubrication\/Prevention products:<\/p>\n<p><strong>Cleaning:<\/strong> Motul Frame Clean, Motul Dry Clean, Motul Chain Clean, Motul Brake Clean<\/p>\n<p><strong>Lubrication and Prevention:<\/strong> Chain Lube Dry, Chain Lube Wet, EZ Lube, Tubeless Tire Sealant<\/p>\n<p>Much of Motul\u2019s range uses technology derived from its car and motorcycle products. \u201cWith our chain lubricants, for example, we rely on a variation of the innovative ester technology used in our engine oils. But the extra effort in production certainly pays off later on,\u201d explains Motul UK Technical Specialist, Has Tahier.<\/p>\n<p>\u201cLubricants with ester technology retain their excellent lubricating properties even after a long period of use and pro- vide optimal protection, especially for the hardest-working components such as gears, chains, or sprockets. This means they surpass the performance of existing chain lubricants, such as those which use PTFE. All bicycles are ideally protected against wear with these new products, no matter whether it\u2019s a road bike, mountain bike, or even an e-bike.\u201d<\/p>\n<p>Motul\u2019s Bicycle products also follow the general drive towards sustainability that Motul is at the forefront of, amongst lubricant companies.<\/p>\n<p>\u201cIt has to be the future,\u201d continues Davies. \u201cOur Next Generation \u2013 NGEN \u2013 Technology is increasingly featuring in all of our product ranges but, of course, with Bicycle Products it has to be front and centre. Our partnership with the British 4X Series will allow us to showcase our credentials, both in terms of sustainability &#8211; and, of course, with Motul, in terms of Performance &#8211; to the enthusiast audience, who really appreciate the differences our products have over others.\u201d<\/p>\n<p>The 2025 British 4X Series promises an exciting mix of technical courses, intense battles, and an electric atmosphere as riders vie for victory, and it all kicks off later this month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motul\u2019s expansion into the world of bicycle care and lubricant products has received a further boost, with its renewed partnership with the 2025 British 4x<\/p>\n","protected":false},"author":18,"featured_media":73938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[2030],"class_list":["post-73937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-motul","cat-1-id","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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