Somora Motor Parts, one of Ireland\u2019s leading automotive parts distributors with a nationwide network of over 400 customers, has announced a new partnership with Yuasa Battery and reigning BTCC Independent Champion, Aron Taylor-Smith.<\/p>\n
This collaboration comes at a pivotal moment in Taylor-Smith\u2019s career, as he joins the prestigious Toyota Gazoo Racing UK team for the highly anticipated 2025 season.<\/p>\n
![\"\"](\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\")
Aron Taylor-Smith<\/p><\/div>\n
With the support of Somora Motor Parts, Taylor-Smith is set to build on his already impressive BTCC career, which includes four race wins, 22 podiums, and nearly 1,500 championship points across almost 300 race starts since his debut in 2011.<\/p>\n
As part of the partnership, the Somora Motor Parts logo will be displayed on Taylor-Smith\u2019s BTCC race helmet, while one of the company\u2019s flagship product lines, Yuasa batteries, will feature prominently on his race suit.<\/p>\n
With all BTCC races broadcast live on ITV4 and a record-breaking audience of over 20 million viewers in 2024, Somora Motor Parts says this collaboration offers unparalleled visibility for the company across the UK and Ireland.<\/p>\n
Stephen Lawless, representing Somora Motor Parts, said: \u201cEveryone at Somora has been a long-time fan of the BTCC, frequently traveling to support Aron over the years. To now be actively involved in his BTCC program is incredibly rewarding.<\/p>\n
“Aron has created a platform that maximises our brand exposure, particularly in the Irish media, while also showcasing Yuasa Batteries\u2014a key product line for us. We have a series of exciting activations planned with Aron throughout the season and look forward to seeing what he can achieve as part of Toyota Gazoo Racing UK.\u201d<\/p>\n
Taylor-Smith expressed his excitement about the collaboration: \u201cThe popularity of the BTCC continues to soar, and I am absolutely delighted to welcome Ireland\u2019s leading automotive parts supplier into my 2025 campaign. It turns out that the team at Somora have been BTCC fans for years, supporting from the sidelines and celebrating my victories from afar!<\/p>\n
“I love when partnerships like this come together\u2014it transforms into a passion project for everyone involved. I can\u2019t wait to give them an exclusive behind-the-scenes look at the BTCC.\u201d<\/p>\n
Taylor-Smith joins Speedworks Motorsport, home to Toyota Gazoo Racing UK, following an exceptional 2024 season that saw him claim the Independents\u2019 Championship title with 20 class victories and two outright podium finishes. His consistency saw him become the only driver to score points in all 30 races.<\/p>\n
His reward is a coveted seat in the manufacturer-backed Toyota Corolla GR Sport, one of the BTCC\u2019s most successful modern touring cars, boasting 17 race wins, 30 additional podiums, five pole positions, and 10 fastest laps since its debut in 2019.<\/p>\n
The 2025 BTCC season kicks off on 27th April at Donington Park.<\/p>\n","protected":false},"excerpt":{"rendered":"
Somora Motor Parts, one of Ireland\u2019s leading automotive parts distributors with a nationwide network of over 400 customers, has announced a new partnership with Yuasa<\/p>\n","protected":false},"author":15,"featured_media":73429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,1001,1],"tags":[1937,1994],"class_list":["post-73428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aftermarket","category-irish-news","category-news","tag-somora","tag-yuasa","cat-7-id","cat-1001-id","cat-1-id","has_thumb"],"yoast_head":"\n
Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie\" \/>\n<meta property=\"og:description\" content=\"Somora Motor Parts, one of Ireland\u2019s leading automotive parts distributors with a nationwide network of over 400 customers, has announced a new partnership with Yuasa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\" \/>\n<meta property=\"og:site_name\" content=\"Autotrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T08:35:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T10:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1922\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eoin Cuttle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eoin Cuttle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\"},\"author\":{\"name\":\"Eoin Cuttle\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265\"},\"headline\":\"Somora and Yuasa backing Aron Taylor-Smith\",\"datePublished\":\"2025-03-03T08:35:17+00:00\",\"dateModified\":\"2025-03-06T10:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/www.autotrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\",\"keywords\":[\"Somora\",\"Yuasa\"],\"articleSection\":[\"Aftermarket News\",\"Irish News\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\",\"url\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\",\"name\":\"Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie\",\"isPartOf\":{\"@id\":\"https:\/\/www.autotrade.ie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\",\"datePublished\":\"2025-03-03T08:35:17+00:00\",\"dateModified\":\"2025-03-06T10:20:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage\",\"url\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\",\"contentUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg\",\"width\":2560,\"height\":1922,\"caption\":\"Aaron Taylor-Smith\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.autotrade.ie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Somora and Yuasa backing Aron Taylor-Smith\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.autotrade.ie\/#website\",\"url\":\"https:\/\/www.autotrade.ie\/\",\"name\":\"Autotrade.ie\",\"description\":\"Ireland Automotive News, Aftermarket Car Parts, Garage Equipment.\",\"publisher\":{\"@id\":\"https:\/\/www.autotrade.ie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.autotrade.ie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.autotrade.ie\/#organization\",\"name\":\"Autotrade.ie\",\"url\":\"https:\/\/www.autotrade.ie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png\",\"contentUrl\":\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png\",\"width\":150,\"height\":49,\"caption\":\"Autotrade.ie\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265\",\"name\":\"Eoin Cuttle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g\",\"caption\":\"Eoin Cuttle\"},\"url\":\"https:\/\/www.autotrade.ie\/index.php\/author\/eoin-cuttle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428","og_locale":"en_US","og_type":"article","og_title":"Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie","og_description":"Somora Motor Parts, one of Ireland\u2019s leading automotive parts distributors with a nationwide network of over 400 customers, has announced a new partnership with Yuasa","og_url":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428","og_site_name":"Autotrade.ie","article_published_time":"2025-03-03T08:35:17+00:00","article_modified_time":"2025-03-06T10:20:16+00:00","og_image":[{"width":2560,"height":1922,"url":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg","type":"image\/jpeg"}],"author":"Eoin Cuttle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eoin Cuttle","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#article","isPartOf":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428"},"author":{"name":"Eoin Cuttle","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265"},"headline":"Somora and Yuasa backing Aron Taylor-Smith","datePublished":"2025-03-03T08:35:17+00:00","dateModified":"2025-03-06T10:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428"},"wordCount":453,"publisher":{"@id":"https:\/\/www.autotrade.ie\/#organization"},"image":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage"},"thumbnailUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg","keywords":["Somora","Yuasa"],"articleSection":["Aftermarket News","Irish News","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428","url":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428","name":"Somora and Yuasa backing Aron Taylor-Smith - Autotrade.ie","isPartOf":{"@id":"https:\/\/www.autotrade.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage"},"image":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage"},"thumbnailUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg","datePublished":"2025-03-03T08:35:17+00:00","dateModified":"2025-03-06T10:20:16+00:00","breadcrumb":{"@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#primaryimage","url":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg","contentUrl":"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2025\/02\/ATS-Launch-1-of-15-copy-scaled.jpg","width":2560,"height":1922,"caption":"Aaron Taylor-Smith"},{"@type":"BreadcrumbList","@id":"https:\/\/www.autotrade.ie\/index.php\/somora-and-yuasa-backing-aron-taylor-smith\/73428#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.autotrade.ie\/"},{"@type":"ListItem","position":2,"name":"Somora and Yuasa backing Aron Taylor-Smith"}]},{"@type":"WebSite","@id":"https:\/\/www.autotrade.ie\/#website","url":"https:\/\/www.autotrade.ie\/","name":"Autotrade.ie","description":"Ireland Automotive News, Aftermarket Car Parts, Garage Equipment.","publisher":{"@id":"https:\/\/www.autotrade.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.autotrade.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.autotrade.ie\/#organization","name":"Autotrade.ie","url":"https:\/\/www.autotrade.ie\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/","url":"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png","contentUrl":"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/09\/Autotrade.png","width":150,"height":49,"caption":"Autotrade.ie"},"image":{"@id":"https:\/\/www.autotrade.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/413ee4f3f1e8a4ff4e63f34409967265","name":"Eoin Cuttle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autotrade.ie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72cef08f9d091509671600c5533b9abc7f6fa60c397939a1fd96da0e777509d3?s=96&d=mm&r=g","caption":"Eoin Cuttle"},"url":"https:\/\/www.autotrade.ie\/index.php\/author\/eoin-cuttle"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/73428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/comments?post=73428"}],"version-history":[{"count":1,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/73428\/revisions"}],"predecessor-version":[{"id":73430,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/posts\/73428\/revisions\/73430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/media\/73429"}],"wp:attachment":[{"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/media?parent=73428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/categories?post=73428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autotrade.ie\/index.php\/wp-json\/wp\/v2\/tags?post=73428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}