{"id":43397,"date":"2019-02-14T01:37:57","date_gmt":"2019-02-14T00:37:57","guid":{"rendered":"http:\/\/www.autotrade.ie\/?p=43397"},"modified":"2019-02-14T15:49:19","modified_gmt":"2019-02-14T14:49:19","slug":"smpe-appoints-new-marketing-and-communications-manager","status":"publish","type":"post","link":"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397","title":{"rendered":"SMPE appoints new Marketing and Communications Manager"},"content":{"rendered":"<p>Standard Motor Products Europe (SMPE) has appointed Will Fry as Marketing and Communications Manager.<\/p>\n<div id=\"attachment_43398\" style=\"width: 258px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43398\" class=\" wp-image-43398\" src=\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry.jpg\" alt=\"\" width=\"248\" height=\"310\" srcset=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry.jpg 1500w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry-640x800.jpg 640w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry-240x300.jpg 240w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry-768x960.jpg 768w, https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry-819x1024.jpg 819w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><p id=\"caption-attachment-43398\" class=\"wp-caption-text\">Will Fry<\/p><\/div>\n<p>In his new role, Fry will be responsible for overseeing the company\u2019s brand management as well as internal and external communications, driving forward SMPE\u2019s marketing strategy in line with today\u2019s industry demands.<\/p>\n<p>Fry commented: \u201cForemost, my objectives are to help SMPE grow by creating clear and recognisable brands, as well as identifying ways to run unique marketing campaigns that not only achieve their ultimate goal in generating sales but capture the imagination of the industry. For me,\u00a0it\u2019s about delivering such campaigns to match the forward-thinking outlook and strategy that SMPE has.\u201d<\/p>\n<p>Richard Morley, SMPE Commercial Director said:\u00a0\u201cWe\u2019re delighted to welcome Will on board and look forward to him helping us drive our marketing content forward. Our objectives are to continue to raise SMPE\u2019s profile and consolidate our position as Europe\u2019s leading engine management supplier.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Standard Motor Products Europe (SMPE) has appointed Will Fry as Marketing and Communications Manager. In his new role, Fry will be responsible for overseeing the<\/p>\n","protected":false},"author":3,"featured_media":43398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1705,1,1703],"tags":[],"class_list":["post-43397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-news","category-news","category-trade-news","cat-1705-id","cat-1-id","cat-1703-id","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMPE appoints new Marketing and Communications Manager - Autotrade.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMPE appoints new Marketing and Communications Manager - Autotrade.ie\" \/>\n<meta property=\"og:description\" content=\"Standard Motor Products Europe (SMPE) has appointed Will Fry as Marketing and Communications Manager. In his new role, Fry will be responsible for overseeing the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\" \/>\n<meta property=\"og:site_name\" content=\"Autotrade.ie\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T00:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T14:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1875\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Connor ORourke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connor ORourke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\"},\"author\":{\"name\":\"Connor ORourke\",\"@id\":\"https:\/\/www.autotrade.ie\/#\/schema\/person\/923c18aee73dd5b8e79e516a3cad45b5\"},\"headline\":\"SMPE appoints new Marketing and Communications Manager\",\"datePublished\":\"2019-02-14T00:37:57+00:00\",\"dateModified\":\"2019-02-14T14:49:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\"},\"wordCount\":173,\"publisher\":{\"@id\":\"https:\/\/www.autotrade.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.autotrade.ie\/wp-content\/uploads\/2019\/02\/Will-Fry.jpg\",\"articleSection\":[\"App News\",\"News\",\"Trade News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\",\"url\":\"https:\/\/www.autotrade.ie\/index.php\/smpe-appoints-new-marketing-and-communications-manager\/43397\",\"name\":\"SMPE appoints new Marketing and Communications Manager - 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