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<\/p>\nMutlu Battery, a\u00a0leading player\u00a0in\u00a0the\u00a0global\u00a0battery industry and Warner Bros. Consumer Products, on behalf of DC Entertainment,\u00a0have partnered to use the DC Super Heroes of Justice League for an all-new heroic marketing campaign.\u00a0The\u00a0DC Justice League characters featuring in the campaign\u00a0includeSuperman, Batman, Wonder Woman, The Flash and Green Lantern.<\/p>\n
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The Super Heroes will be incorporated\u00a0into\u00a0Mutlu Battery\u2019s communication and marketing efforts in the UK\u00a0and\u00a0Ireland and\u00a0were revealed for the first time at\u00a0Automechanika Birmingham in June. The strategic marketing plan will include visual and digital communications at\u00a0the company\u2019s\u00a0retail and\u00a0service pointsthroughout the UK and Republic of Ireland.<\/p>\n
The Justice League characters\u00a0will be used\u00a0creatively\u00a0in a variety of\u00a0innovative\u00a0compositions\u00a0that\u00a0will\u00a0both\u00a0raise awareness of the Mutlu Battery brand and its comprehensive range of\u00a0original equipment (OE) quality\u00a0batteries, which are suitable for numerous applications across multiple sectors.<\/p>\n
When it comes to the\u00a0Mutlu\u00a0automotive offering, the range, which includes\u00a0traditional SLI (starter, lights& ignition)\u00a0batteries and their Start-stop cousins, provides both trade and retail customers the\u00a0OE quality\u00a0power storage solution for virtually every automotive requirement.\u00a0So, whether the required replacement is for a vehicle of conventional design or\u00a0one that\u00a0incorporates\u00a0a Start-stop system, Mutlu\u00a0has the answer.
\nCommenting on the Super Heroes agreement,\u00a0Mutlu\u2019s CEO, Goksel Paker,\u00a0said:\u00a0\u201cWith our 70-year plus battery history and many OEM relationships, we have an outstanding\u00a0pedigree, which already makes Mutlu\u00a0a compelling\u00a0business\u00a0proposition.<\/p>\n
\u201cHowever, the combination of\u00a0iconic\u00a0characters\u00a0and\u00a0OE\u00a0quality\u00a0products\u00a0makes\u00a0it\u00a0an even more powerful formula that\u00a0we expect will\u00a0yield\u00a0great success and increase the growth momentum of\u00a0the\u00a0Mutlu Battery\u00a0brand\u00a0in the UK\u00a0and Irish\u00a0markets.\u201d<\/p>\n
Mutlu\u2019s UK distribution is coordinated by\u00a0sister company,\u00a0Dynamic Battery Services and supplied to its customers throughout\u00a0the UK and Ireland\u00a0via its\u00a0regional\u00a0distribution centres, which allow\u00a0it to provide\u00a0an effective\u00a0nationwide next day delivery solution. These distribution facilities also enable Dynamic\u00a0to hold\u00a0sufficient\u00a0stock of the full Mutlu automotive battery range,\u00a0to provide excellent product availability, even in periods\u00a0of high demand.<\/p>\n