UFI Filters, a leading filtration and thermal management technology company, is reinforcing its presence with redesigned websites and aftermarket catalogues for its UFI and Sofima brands: www.ufi-aftermarket.com and www.sofima-aftermarket.com. Thse two websites offer comprehensive access to the products in each branded range.
The new www.ufi-aftermarket.com/webapp and www.sofima-aftermarket.com/webapp interactive web apps are visually striking features that make the new brand websites unique: two dynamic, multilingual applications with a dedicated quiz section where users can test their knowledge of the quality and technology involved in OEM and aftermarket products.
On the new sites dedicated to the UFI and Sofima aftermarkets, it says that customers can also enjoy instant access to product catalogues containing more than 2,800 references for each brand, with more than 150 new parts listed each year. Each of the four catalogue types (Cars/Commercial Vehicles, Trucks, Agricultural Vehicles and Motorbikes) can be accessed directly from the home page, divided by brand and model.
There is also the option of searching freely for applications and product codes. The latest products section allows users to stay continually up to date on additions to the range, and a ‘dealer locator’ function will be launched soon to enable users to find contact details for the UFI and SOFIMA product distribution network.
Look-ups can be fine-tuned even further on the dedicated catalogue pages, as you can also search by competitor code, filter size, new products and individual replacement part details – all with an interface that makes navigation quick, easy and intuitive.