Toyota Ireland has secured exclusive title sponsorship of the Ray D’Arcy show on Today FM.
The show airs between 9– 12.30, Monday to Friday and averages 218,000 listeners daily, making it one of Ireland’s most popular radio shows.
Toyota will have title sponsorship of the show for a 16 month period, starting from the 1st of September, 2014. The sponsorship package includes:
· 45 branded idents a week (9 per day)
· 10 branded show promos from Monday to Sunday across the Today FM schedule
· Three week long station promotions throughout the duration of the contract
Commenting on the news, Steve Tormey of Toyota Ireland said:
“As one of Ireland’s most loved broadcasters, Ray D’Arcy has become a daily feature in homes and cars across the country. As Ireland’s most popular car brand, Toyota enjoyes a similar role in the lives of Irish drivers. We’re very proud to be partnering with the Ray D’Arcy Show and look forward to a long relationship with Ray and the team.”
Sponsorship and Promotions Director, Today FM, Frank Dillon said: “We’re delighted to welcome Toyota as exclusive title sponsor of one of our flagship shows. Attracting sponsors with whom our listeners identify and feel an affinity is important to us and as Ireland’s most popular car brand, Toyota is the ideal partner for the Ray D’Arcy show.”