Sonax Beast Wheel Cleaner relaunched with more effective formula
Sonax, the leading German car care brand distributed in Ireland by Serfac, has recently relaunched its award-winning Beast Wheel Cleaner with a new, even more effective formula.
Since its launch in Ireland by Serfac in 2025, Sonax Beast Wheel Cleaner has quickly become one of the most in-demand wheel cleaning solutions across motor factors and detailing professionals nationwide.
Product highlights include:
- pH skin-neutral formulation
- Safe use on steel and alloy wheels
- Compatibility with painted, chrome-plated, polished and matt finishes
- Distinctive colour-change reaction during cleaning
- Convenient one-litre spray bottle format
For higher-volume users, the product is also available in a practical five-litre canister, supporting trade and professional detailing requirements.
The product won a prestigious independent award in 2023, following a comprehensive comparative test conducted by popular German motoring publications Auto Bild and Auto Bild Klassik, in cooperation with the respected testing organisation KÜS.
Sonax Beast Wheel Cleaner achieved top marks across all key categories, securing overall test victory in the competitive mid-price segment. The product stood out for its exceptional cleaning performance, strong material compatibility and excellent value for money.
In particular, the “Beast” impressed testers in the areas of cleaning effectiveness, workmanship, handling and practicality, outperforming several well-known international brands. While a number of competing products achieved only satisfactory or poor ratings, the Sonax formulation was praised for delivering powerful results without compromising wheel surfaces.
Serfac has represented Sonax in Ireland for several years, supplying motor factors and detailers with one of the most respected car care brands in Europe and the continued success and popularity of Sonax Beast Wheel Cleaner further strengthens the brand’s position within the Irish marketplace.
Independent recognition of this calibre reinforces the confidence that Irish motor factors and workshops already have in the Sonax range – a portfolio built on innovation, performance and OE-quality standards.
For further information on the Sonax range, please contact the Serfac sales team on 01 459 8700 or via sales@serfac.ie.