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SMPE appoints new Marketing and Communications Manager


Standard Motor Products Europe (SMPE) has appointed Will Fry as Marketing and Communications Manager.

Will Fry

In his new role, Fry will be responsible for overseeing the company’s brand management as well as internal and external communications, driving forward SMPE’s marketing strategy in line with today’s industry demands.

Fry commented: “Foremost, my objectives are to help SMPE grow by creating clear and recognisable brands, as well as identifying ways to run unique marketing campaigns that not only achieve their ultimate goal in generating sales but capture the imagination of the industry. For me, it’s about delivering such campaigns to match the forward-thinking outlook and strategy that SMPE has.”

Richard Morley, SMPE Commercial Director said: “We’re delighted to welcome Will on board and look forward to him helping us drive our marketing content forward. Our objectives are to continue to raise SMPE’s profile and consolidate our position as Europe’s leading engine management supplier.”