Simply Brands unveils new look for wiper blade offering
Leading supplier of auto accessories and private labelling manufacturer, Simply Brands, has refreshed the look of its renowned wiper blade range.
To create an eye catching but clean look, Simply Brands has recently revamped its wiper blade packaging. This refresh also assists customers and drivers to differentiate between the three ranges Simply Brands has to offer.
The three ranges are flat, conventional and rear, all of which have their blade lengths prominently displayed at the top of the packaging, as well as a large QR code at the bottom, which directs the user to a wiper blade finder, creating a seamless experience for drivers trying to find the correct blade.
To further assist Simply Brands’ customers, the product reference code is at the top, making it easier for customers to check stock and find the right blade.
All blades still come in environmentally friendly carton packaging that, to assist with fitment, feature QR codes on all packaging that will direct users to the installation instructions. For those who prefer written step by step instructions, Simply Brands also includes printed installation instructions inside every pack.
Developed and tested in the UK over a nine month period, the competitively priced front wiper blade range consists of both multi-fit flat blades and traditional conventional blades, covering the vast majority of the car parc.
The multi-fit flat blade is in a dark blue box and covers 98 per cent of the car parc and consists of 15 SKUs with eight original equipment (OE) fit adaptors that cover the 10 most popular OE arm types. This includes a retro fit hook adaptor to upgrade older vehicles to the latest flat blade technology.
The flat blade technology delivers perfect wiping pressure across the entire blade length thanks to two precision cut steel rails, with a symmetrical spoiler reducing wind lift at high speeds. The rubber wiping element is made of a synthetic and natural rubber compound for an optimum blend of performance and durability.
The conventional blade range is now in clean white packaging and has 11 SKUs in lengths from 280mm to 700mm, and all are a metal vented frame design with a universal pre-attached adaptor to fit all hook wiper arms, as well as legacy side pin and 7mm bayonet wiper arms.
Replacing both integral plastic, as well as flat rear blades, the Simply Brands rear blade programme is in light blue packaging and offers like-for-like styling with the OE wiper blade, as these blades offer the discreet styling and premium technology that the vehicle had when it was new.
To make it even more appealing for retailers, both plastic and flat blade styles utilise a simple multi-fit system with a maximum of five loose connectors, meaning 32 “exact fit” style rear blades can be replaced with just nine SKU’s! Moreover, this range covers 85 per cent of specialty rear blades, so a lower stock capacity does not mean reduced car parc coverage.
JRP is the exclusive UK & Ireland distributor for Simply Brands products, all of its products are stored in its purpose-built warehouse and office in Chichester.
JRP supplies more than 4,500 market leading products to various markets, with its core business focusing on the automotive sector. Its brands include Autobar, Ecomotive, J-B Weld, Tecniks, Frsh Scents, Stoner Car Care, Invisible Glass and Quixx, amongst others.