Serfac powers aftermarket with complete battery, charging and testing solutions
As one of Ireland’s leading automotive component distributors, Serfac Limited continues to strengthen its position in the battery category by offering motor factors a comprehensive portfolio covering batteries, chargers and diagnostic testers – all backed by trusted global brands.
At the core of the company’s battery programme is the GS range from GS Yuasa, distributed exclusively in Ireland by Serfac. Recognised worldwide as a leader in both lead-acid and lithium-ion technology, GS Yuasa delivers OE-quality batteries engineered to meet the demands of modern passenger cars, commercial vehicles, motorcycles and leisure applications.
With 31 manufacturing facilities worldwide, GS Yuasa combines global production strength with regional expertise. For Irish motor factors and workshops, this translates into reliable supply, strong technical support and products that consistently meet OE performance standards.
The GS automotive range has been developed specifically for today’s increasingly complex vehicles. Covering SMF, EFB and AGM technologies, the programme supports everything from conventional vehicles to start-stop systems and higher electrical load applications. Modern case designs, dependable cold start performance and competitive pricing ensure the range represents both a technical and commercial opportunity for factors.
Supporting the trade further, GS Yuasa Battery Europe recently launched its new website, which has already proven popular with aftermarket professionals. The upgraded platform offers:
- A faster, more intuitive battery lookup and sizing tool
- Enhanced technical data and product specifications
- Improved cross-referencing functionality
- Clear guidance on battery technology selection
- Easy access to training materials and support resources
The site’s improved speed and usability make battery identification quicker and more accurate for workshops, helping to reduce fitting errors and increase efficiency at the counter.
Beyond batteries themselves, Serfac also ensures that motor factors can offer complete battery service solutions. The company distributes advanced battery chargers and testers from NOCO, known for their innovative smart charging technology and diagnostic capability.
NOCO chargers and testers support modern AGM and lithium systems, making them ideal for contemporary vehicle fleets.
In addition, Serfac supplies charging equipment from RING Automotive, a well-established brand recognised for dependable, workshop-ready battery chargers and maintainers suited to both professional and consumer applications.
By combining OE-quality GS batteries with trusted charging and testing solutions from NOCO and RING, Serfac provides the Irish aftermarket with a complete, category-leading battery offering.
Backed by expert product knowledge, strong logistics and nationwide delivery, the Tallaght-based distributor continues to support motor factors and workshops in meeting the evolving demands of vehicle electrification and battery management.
For further details regarding Serfac’s full charging and testing portfolio, contact your Serfac Area Manager or the Serfac sales team at 01 459 8700 or via sales@serfac.ie.