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SEAT unveils first SUV model


SEAT has unveiled its first SUV model, a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility, according to the marque.

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First-class connectivity, innovative assistance systems and highly efficient drives are among its technology highlights and make the Ateca one of the most innovative SUVs in the segment, according to SEAT.

Outstanding quality, precision production and excellent value-for-money make the Ateca a true SEAT. Front and centre, however, is its agile, light-footed and precision driving fun – the Ateca makes every day and every kilometre that little bit more of an experience.

“The SEAT Ateca is perfect for an urban lifestyle. It possesses stunning design and dynamics, and boasts compelling quality and utility. But above all, the Ateca exudes unmistakable character,” says Luca de Meo, President of SEAT, S.A. “Our first SUV marks the start of a new era for SEAT. The Ateca is a clear development of the Leon DNA and will drive forward the success of the Leon range. SEAT is a brand on the move.”

When the SEAT Ateca begins advance sales this spring, it will be available in a wide range of variants. The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW / 115 PS to 140 kW / 190 PS, with either front-wheel or all-wheel drive, not to mention manual or dual-clutch DSG transmissions.

The extensive array of technology options extends from full-LED headlamps through a broad portfolio of assistance systems, like the innovative traffic jam assist and the new Emergency Assist, to a package of latest-generation infotainment systems with 8-inch touchscreens and Full Link connectivity. Three equipment lines offer colours and top-quality materials to suit every taste, the top-of-the-range being the Ateca XCELLENCE.

Niall Phillips, Brand Director, SEAT Ireland said, “We are delighted to announce the addition of the all-new SEAT Ateca to our already excellent product line up. The SEAT Ateca marks the brands entry into a new segment for us and it will, we believe, set the standard in its class. The introduction of the Ateca comes at a time when the mid-size SUV segment has seen phenomenal growth, up 51% year to date compared to the same period in 2015, increasing its share of the total market from 16.7% to 19% which makes it one of the core segments. The announcement of the Ateca adds to what is already an extremely exciting time for the SEAT brand as we’re currently in the process of rolling out a full re-brand of our dealerships to ensure that our 22 strong dealer network can offer an even better experience with greater choice to their customers”.

He continued, “The Ateca will epitomise exactly what the SEAT brand stands for; incredible quality, high class design and attractive, value for money pricing.”

In keeping with SEAT tradition, the Ateca derives its name from Spanish geography. The Ateca village lies in the west of Saragossa in the heart of the Iberian Peninsula.