Rimac to power Saudi Arabia’s first electric vehicle brand


Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has signed a partnership with Rimac Technology for the supply of high-performance, fully integrated Electric Drive Systems (EDS) for its upcoming range of EVs.

For Rimac Technology, this partnership with Ceer represents an expansion into larger-scale production, with the company best known for producing limited-volume, high-performance units for the likes of the Rimac Nevera, Pininfarina Battista, Aston Martin Valkyrie and Koenigsegg Regera.

Earlier this year, Rimac Technology revealed a long-term collaboration with the BMW Group to supply high-voltage battery systems to its passenger cars and has signed multiple agreements for mid-to-large volume European OEM projects.

This latest venture with Ceer, Rimac’s first partnership in the Gulf Cooperation Council (GCC), represents another substantial scaling up of Rimac Technology products, focused on its electric powertrain systems and software portfolio.

Ceer is a joint venture between the Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn).

“Rimac’s global reputation and know-how in designing leading edge performance powertrain systems aligns perfectly with our strategic objectives of partnering with global industry leaders as we fulfill our commitment to delivering world-class, high performance electric vehicles and revolutionise the automotive industry in Saudi Arabia,” said Ceer CEO, James DeLuca.

“The collaboration with Ceer further solidifies Rimac Technology’s global electrification ambitions,” added Mate Rimac, founder of the Rimac Group. “This year alone we’ve announced several key partnerships, including with the BMW Group and Ceer, which will result in the production of tens of thousands of electric drive systems and battery systems for leading OEMs worldwide.”

“With more exciting projects in the pipeline, we’ve strategically invested in our production facilities in Croatia, including the Rimac Campus and supporting infrastructure, which will soon be operating at full capacity,” Rimac said.

Rimac Technology CEO Mate Rimac (left) and Ceer Motors CEO James DeLuca.