Ignition specialist NGK has teamed up with a leading independent car parts distributor, EU Linco in a major spark plugs promotion.
The two-month campaign saw garage customers of EU Linco’s 24 branches each receive a scratch card every time they ordered NGK’s market-leading spark plugs.
The promotion saw 10,000 scratch cards given out and thousands of prizes awarded with the three main winners each receiving fantastic football-related prizes; two VIP hospitality tickets to a Premier League match of the winner’s choice, a 49-inch television to watch games on, and an Xbox with Fifa 18 football game.
Stuart Bayne, Sales Manager – North, NGK Spark Plugs (UK) Ltd, said: “The NGK/EU Linco promotion proved extremely popular and was very successful. EU Linco is one of the major distributors of our spark plugs, glow plugs and NTK engine management sensors and I would like to thank them for their support. I would also like to congratulate the winners who I am sure will thoroughly enjoy their prizes.”
VIP ticket winner Bob Turner, Owner of RH Turner Motor Vehicle Engineers, of Brandon, Suffolk won tickets to watch a Premier League match of his choice.
He said: “It was a huge surprise when I discovered I had won one of the major prizes. I now need to sit down with my wife Paula to decide which match to go and see. I have always used NGK products which I order from my local EU Car Parts branch. The promotion generated a lot of interest and to have won is fantastic.”
VIP ticket winner Bob Turner (second left) is pictured receiving his prize from Rebekah Hawthorn, EU Car Parts & Exhaust Distributors’ Brandon Branch Manager. Also pictured (far left) are Stuart Bayne, Sales Manager – North, NGK Spark Plugs (UK) Ltd, and Dean Bush, EU Car Parts & Exhaust Distributors’ Area Manager – West
Peugeot dealership Hindmarch, of Stamford, Lincolnshire, was the recipient of a Sony Bravia TV.
Director Andrew Hindmarch said: “It was a nice surprise to discover we had won the television which I will use somewhere in the dealership. Any parts we order from outside of the Peugeot franchised network we order from our local EU branch as I think it is important to support local based businesses. NGK parts are quality components which we use on a variety of vehicles that we repair and service daily in our workshop.”
Hindmarch Director Andrew Hindmarch (second left) receives his television from EU Car Parts & Exhaust Distributors’ Stamford Branch Manager Chris Bontoft. Also pictured (far left) are Dean Bush, EU Car Parts & Exhaust Distributors’ Area Manager – West, and Stuart Bayne, Sales Manager – North, NGK Spark Plugs (UK) Ltd
Winner of the Xbox and Fifa 18 was Stephen Smith, Owner of S&R Motors, an all-makes service and repair garage at Wiggenhall St German near King’s Lynn in Norfolk.
He said: “I am a big football fan and am looking forward to playing Fifa18 on the Xbox. In 34 years working in the automotive business I have always used NGK as I believe if you use quality products initially you will not have a problem with the vehicle returning to the workshop later. I always tell my customers that I am fitting quality components and I have never had a problem with NGK.”
Xbox and Fifa18 winner Stephen Smith (second left), Owner of S&R Motors, receives his prize from Andy Wilson, EU Car Parts & Exhaust Distributors’ King’s Lynn Branch Manager. Also pictured (far left) are Stuart Bayne, Sales Manager – North, NGK Spark Plugs (UK) Ltd, and Dean Bush, EU Car Parts & Exhaust Distributors’ Area Manager – West
NGK Spark Plugs (UK) Ltd is an original equipment (OE) supplier of spark plugs, glow plugs and NTK Lambda and other engine management sensors to most of the world’s leading vehicle manufacturers (VMs) with the same parts being available in the UK and Ireland automotive aftermarket. It also supplies a comprehensive range of ignition coils.