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New Marketing Director appointed at Opel Ireland


Gowan Group, following its recent acquisition of Opel Ireland, has announced the appointment of Emma Toner to the role of Opel Marketing Director. Emma will retain her current Marketing Manager role at Gowan Distributors, Peugeot Importer, until quarter one 2020.

Michael Dwan, Gowan Group Managing Director said: “Emma has been instrumental in establishing and maintaining a strong Peugeot brand image for over 20 years and I thank her for her invaluable contribution to date. Her appointment to the Board of Leeson Motors, Opel Importer in Ireland, will now see her charged with implementing a marketing and communications strategy to help lead the Opel brand back to the market position it can justifiably achieve. Armed with her considerable knowledge and expertise, I wish her every success in her new role.”

Emma Toner said: “I am thrilled to be presented with this incredible opportunity and I very much look forward to working with the highly experienced Opel team and the Opel Dealer Network. The Opel brand has a wonderful, rich heritage and a hugely loyal customer base in Ireland, that will now be magnified, thanks to an exciting product pipeline and the implementation of its electrification programme in 2020.”

Emma, from County Down, holds a BA Hons. in European Business Studies with French from Ulster University and a PRII diploma from the Public Relations Institute of Ireland.

James Brooks had already been appointed Managing Director of Opel Ireland. A qualified accountant, Mr Brooks joined Opel Ireland from Kia Motors Ireland where he was Managing Director. He is former Treasurer and President of the Society of the Irish Motor Industry.