New CEO of BMW Group UK and Ireland

Neil Fiorentinos has been appointed chief executive officer of BMW Group UK and Ireland, effective from 1st September 2026.

Neil Fiorentinos

He will succeed David George, who as led the UK and Ireland business since January 2024. He will take up a leadership opportunity outside the company.

Fiorentinos currently serves as CEO of BMW Group Central and Southeastern Europe based in Salzburg and oversees commercial operations across 12 countries.

Since joining BMW Group in South Africa in 1994, he has held a number of senior leadership roles across the organisation, including CEO of BMW Netherlands and president and CEO of BMW Group Asia.

Fiorentinos’s appointment is subject to approval by the Financial Conduct Authority.