New brand director for Cupra and Seat Ireland
Cupra and Seat have appointed Marcelino Villalobos as brand director for Ireland.
At just 34 years of age, Villalobos becomes one of the youngest brand directors within the global Volkswagen Group.
Marcelino Villalobos
He brings more than seven years of international experience with Seat S.A., most recently serving as regional sales manager for Cupra and Seat in Italy, Netherlands, Luxembourg, the UK and Ireland.
Earlier assignments included overseeing sales operations in Austria, Switzerland, and Poland, as well as spearheading growth initiatives in the Middle East and emerging markets.
Commenting on his appointment, Villalobos said: “Working in the automotive industry has been the realisation of a childhood dream. I’ve always been passionate about everything on two and four wheels, and I’m thrilled to bring that energy to Ireland.
“As I settle into my new home, I want to extend my sincere thanks to our incredible team and dealer network for their warm welcome. Together, we have an exciting opportunity to shape two dynamic brands, challenge convention, and deliver the vehicles Irish drivers truly want.”