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MOOG strengthens vehicle coverage


Federal-Mogul Aftermarket U.K. Limited has extended its OE-quality MOOG® steering and suspension components range in the popular MAM Autocat+ online cataloguing system.

MOOG’s product range covers up to 96% of the European vehicle parc and is supported with isometric exploded drawings unique to the brand, which helps users identify the correct part quickly.

“A recent nationwide distribution deal with RAPID Group has re-introduced MOOG’s steering and suspension range to the UK,” said Jonathan Allen, Federal-Mogul field marketing manager EMEA.

“Federal-Mogul has supported the deal by extending its range of components and developing the exploded isometric drawings in the most popular online cataloguing system. This is the latest stage in Federal-Mogul’s strategy to deliver industry leading customer service that helps our customers work more efficiently and more profitably.”

Thousands of Federal-Mogul’s isometric exploded drawings, used in the MOOG printed catalogue, have been loaded to the Autocat+ system with links to the relevant vehicle and parts. This means that Autocat+ users can, with one click, bring up a detailed drawing of the vehicle system and identify the correct part.

The company has been working closely with data specialist Elcome and MAM to implement the MOOG offering on the newest version of the catalogue. The result is simplification of parts choice with more easy-to-use information to help locate the correct component. Federal-Mogul is also continuing to strengthen its data content in Autocat+ for its other aftermarket brands, including Ferodo® and Champion®.