Liqui Moly targets counterfeit products with new digital test procedure

Lubricants brand Liqui Moly is introducing a new digital test procedure for its oils to verify authenticity and thwart counterfeit products.

Since early 2023, Liqui Moly has been providing QR codes on oil canister lids to safeguard items’ traceability. They enabled tracing the product’s origin on the basis of unique batch numbers.

Since mid-May 2026, these QR codes have been replaced by an optimised version with a green frame that cannot be copied. All oil canisters are equipped with these individual QR code.

Liqui Moly said the new QR code enables a digital, real-time check: A quick scan is all it takes for customers to immediately verify whether the respective oil is a genuine Liqui Moly product.

Customers are also provided with further information about the product and its application. If the scan exposes any kind of inconsistency, the code is transferred to the authentication app.

In the app, the code is scanned again to clearly verify whether it is a genuine or a counterfeit product. On identifying a counterfeit product, users are taken to a contact form with which they can report the counterfeit product so Liqui Moly can take appropriate steps.

A specially designed landing page on the Liqui Moly website is said to explain the new test procedure in detail.

“Like all lubricant manufacturers, we are constantly faced with the worldwide threat of counterfeit products and we take legal action whenever possible, said Liqui Moly marketing director, Marco Esser.

“The quality of our oils makes them a popular target. Counterfeit products cause financial losses, undermine customers’ trust, as well as, in some cases, they lead to engine damage and can even put users’ health at risk.”

Liqui Moly will be exhibiting at the 2026 Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from 10th -11th October at the RDS Simmonscourt in Dublin.