Liqui Moly named lubricants partner to BTCC

Liqui Moly is sponsoring the British Touring Car Championship (BTCC) for the first time, having been named the official oil and lubricants partner of the series.

The long-term partnership will run from the rest of the 2024 season through to the end of the 2027 season. It includes advertising on hoardings along the race tracks as well as in the respective podium area and on press walls. In addition, the blue-red-white company logo will be continuously present on all media channels of the racing series.

The race on 27th and 28th July at Croft is the first event at which Liqui Moly will be represented and it will also bear the name of the company: ‘Kwik Fit British Touring Car Championship Liqui Moly Race Day’. Liqui Moly will also lend its name to the race in Croft for the subsequent seasons.

“The BTCC is not only a firm fixture in motorsport throughout the United Kingdom, but also attracts fans worldwide,” said Debbie Barnes, managing director of Liqui Moly UK.

“Speed, adrenaline rush, emotions – the BTCC has been thrilling motorsport enthusiasts for decades. Placing Liqui Moly in this dynamic environment is the perfect opportunity for us to increase the fascination for our quality brand – and our partners and customers will benefit from this in the long term.”