Liqui Moly extends partnership with DriveTribe

Liqui Moly has extended its partnership with automotive video content creator, DriveTribe.

Co-founded by former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May, DriveTribe boasts eight million subscribers across its social media platforms, with Liqui Moly its global content partner.

In 2023, Liqui Moly and DriveTribe together achieved over 76 million video impressions and more than seven million full video views.

“Due to the quality of the videos and the perfect targeting, our products and services are embedded in such a way that they are not clumsy advertising, but real problem-solving stories, with a certain pinch of British humour,” said Peter Baumann, marketing director at Liqui Moly.