Liqui Moly extends F1 partnership

Liqui Moly has renewed its partnership with Formula 1 in a multi-year deal, with the brand becoming an official supporter of the sport.

The renewal extends a successful partnership that began in 2019, with Liqui Moly continuing to benefit from Formula 1’s global reach through virtual trackside branding and customer engagement opportunities.

As an official supporter, the Liqui Moly brand will continue to be seen via virtual trackside signage at selected Grand Prix’s. The partnership will also continue to create opportunities for B2B engagement and customer activation.

Emily Prazer, chief commercial officer at Formula 1 said: “Liqui Moly has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement. Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”

Marco Esser, global marketing director at Liqui Moly added: “Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide. Over the past seven years, our partnership has delivered, and will continue to deliver significant value, we look forward to further leveraging the unparalleled global appeal of Formula 1.”

Liqui Moly will be exhibiting at the 2026 Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from 10th -11th October at the RDS Simmonscourt in Dublin.