Kelly’s Toyota Letterkenny wins Ichiban award
Kelly’s Toyota in Letterkenny, Co. Donegal has been recognised with Toyota Motor Europe’s prestigious Ichiban award.
Ichiban in Japanese means ‘Number One’, which is the name of the award Toyota Motor Europe gives to each of those Toyota Retailers who delivered the highest level of customer experience.
This year sees Kelly’s Toyota recognised amongst 43 other retailers from 32 European countries who have also secured this coveted award.
Over 2,500 European Toyota Retailers compete for this award annually and the winners are those who excelled in delivering the highest level of Toyota’s “Customer First” mindset.
Steve Tormey, chief executive of Toyota Ireland commented on the announcement: “The Toyota Ireland team is delighted that Kelly’s Toyota, Letterkenny has been recognised for its incredible work. The prestigious Ichiban award is highly coveted across retailers in Europe and it is a great achievement for the Toyota dealership to be acknowledged for their outstanding customer service.”
Brendan Kelly, dealer principal at Kelly’s Toyota, said: “We are honoured to be awarded the Ichiban award amongst our fellow 43 European retailers. In these challenging times, it is a fantastic achievement to be recognised for the most memorable customer service.
“Our customers are at the heart of everything we do at Kelly’s Toyota in Donegal and the entire team should be incredibly proud of this amazing achievement.”
This year’s Ichiban award ceremony was held virtually on June 10 with the 44 best Toyota Retailers connecting to Toyota Motor Europe’s head office in Brussels. As one of the most important events in Toyota’s calendar, it was given full recognition by Matt Harrison, president & CEO of Toyota Motor Europe
Mr Harrison commented on the crucial role of Toyota’s Retailers in the brand’s distribution business,. He said: “Toyota Retailers are our key partners and brand ambassadors and we will continue to work together as one team to transform our challenges into opportunities.
“Creating a memorable customer experience is a key pillar of our Beyond Zero company mission and we must continue with our retailers to strengthen customer lifetime value in order to become a successful mobility company.”