Imexpart rebrands to UPG UK & Ireland

Leading parts distributor, Imexpart Ltd (IMEX), has announced it will be rebranding as UPG UK & Ireland.

This decision comes two years after the powerhouse companies merged to offer the market a wide product portfolio of top-quality parts and unrivalled customer service.

Since joining forces in 2023, the business has undergone a period of strategic development, refining internal operations, modernising customer engagement and expanding its product offering. This name change brings the brand identity into full alignment with its parent company and global vision.

Martin Butterworth, managing director of IMEX, said: “This isn’t just a name change, it’s a strategic reset. Since becoming part of UPG in 2023, we’ve strengthened how we work, invested in our people and systems and realigned our approach with the trade. Rebranding as UPG UK & Ireland reflects that transformation and better positions us for the future.”

Although the brand has had a name change, customers can still expect the same expert team backed by even stronger infrastructure and group-wide support, a renewed focus on delivering a more efficient, trade-focused experience and seamless access to UPG’s global network, improving product depth, pricing, and supply chain capability.

The new identity reflects the company’s commitment to its UK and Ireland customer base while leveraging the benefits of being part of a global automotive group. Customers can continue to rely on the same trusted team, now operating under a brand that reflects its international reach and long-term vision.

Universal Parts Group (UPG) is a South African-based automotive company with a growing global footprint. UPG’s head office and core administrative function operates from its facility in Johannesburg, South Africa.

Founded in 1986, IMEX has been a key player in the automotive parts distribution sector, specialising in replacement parts for trucks and engine parts catering to car, van, truck, and bus applications.