campion bmw-a1 nat_auto woodford_ origo-2 finol autoparts-2 serfac270514a

Hella looks to Birmingham


OE manufacturer and system supplier Hella, will make it four shows in a row when the doors open at the NEC for Automechanika Birmingham from June 4-6.

At the forefront once again will be Hella Gutmann Solutions (HGS), the market-leading workshop equipment brand, which specialises in aftermarket diagnostic and advanced driver assistance system (ADAS) calibration tools.

Helen Goldingay, senior head of marketing & communications for Hella UK explains: “As equipping technicians with the knowledge they need to enable them to tackle current and future repair technology is such an important task, in addition to our now familiar ADAS calibration presentations, made from the event’s official technical seminar areas, we shall also be holding our own, on stand, bite-sized training sessions.

“Although these sessions will predominantly revolve around ADAS calibration and its relevance to the service and repair sector, other tools, such as the market-leading HGS mega macs 77, which was launched at the event last year, will also take centre-stage.

“Under the Hella brand, we shall be showcasing our electronics and lighting specialisms, which underline the depth of our involvement with both OE developments in these sectors – vehicle sensor and OLED technology respectively – and the solutions we provide for the independent aftermarket.

Goldingay adds: “Finally, we’ll also be giving visitors a glimpse at the future with our CarForce and multifunctional digital glasses concepts.

“Once plugged into a vehicle’s OBD socket, the CarForce dongle can communicate with a workshop and provide telematics data from which the driver can be contacted and made aware of potential issues such as low tyre pressure, the need to change the oil or battery, or to refill the AdBlue, for example.

“The multifunctional glasses on the other hand, allow technicians – with the aid of an HGS app and the camera integrated into the smart glasses – to take a picture, film a video or scan a QR Code. They can then search the internet or discuss details with an expert in the company’s Technical Call Centre to resolve the issue. In addition, due to their bi-directional capability, the HGS support team can both receive and send data to the technician.

“With all these features, there is literally something for everyone, so we look forward to welcoming visitors to stand R160, located on the visitor highway in hall 19, for a unique taste of Hella’s OE competence and technical know-how.”