Harris Group appoints new marketing and events manager for Ireland

Harris Group has appointed Ellen Harney as its new marketing and events manager for Ireland, with responsibility for the company’s automotive operations across Harris Retail, Harris Maxus Ireland, Isuzu and Harris Bus & Coach.

Harris Group says her appointment “represents a significant step” in the company’s investment in its Irish marketing function, with a focus on “building brand presence, strengthening dealer support and enhancing communications across channels”.

In her new role, Harney is responsible for social media content and strategy, campaign planning and execution across multiple communications platforms, and close collaboration with brand heads to drive lead generation and dealer marketing.

She will also oversee PR activity in Ireland while managing the creative direction and delivery of events, including stand design, supplier management and brand communications, alongside outdoor advertising, website content and campaign assets.

“Managing the marketing and event activity across multiple brands is a challenge I’m relishing,” said Harney. “Each brand has its own voice and priorities, but together they showcase the breadth, strength and ambition of the Harris Group. It’s a dynamic role that will keep me on my toes, and I’m genuinely excited to bring fresh ideas and creativity to the table.”

“The Group’s legacy is inspiring, but what excites me most is the clear vision for the future and the opportunity to play my part in amplifying that story across Ireland,” she added.