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Enterprise Exotic Car Collection expands into Swiss market


Enterprise Rent-A-Car, part of the world’s largest car hire company, Enterprise Holdings, has launched its new Exotic Car Collection in Switzerland,  giving locals and visitors the opportunity to rent high-end, luxury vehicles in the heart of Zurich.

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Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a supercar from the specialist Enterprise Exotic Car Collection branch perfectly situated to serve Zurich’s financial district, and just a short distance away from high-end shops, restaurants and hotels.

One such hotel is the renowned, five-star Park-Hyatt, where a selection of the luxury cars will be located to provide guests with the opportunity to rent prestige vehicles directly through the hotel’s concierge.

The Enterprise Exotic Car Collection offers the excellent customer service known to the Enterprise brand while delivering a “white-glove” experience to discerning customers looking for the thrill and excitement of driving through the city in a luxurious, high-end vehicle.

The opening of the Zurich branch is the latest in what has been a period of rapid expansion for the Enterprise Exotic Car Collection, which has seen a branch open at London’s Heathrow airport and seven in North America in the last six months.

The Exotic Car Collection will be operated by AIL Autovermietung AG (AIL), the Enterprise-branded franchisee for Switzerland. AIL is part of a family-owned business dating back over 80 years and is one of Switzerland’s largest fleet management and dealership companies.

AIL began operating the Enterprise brand in 2014 with just 20 cars. It now has a fleet of more than 800 vehicles and 10 branches with airport locations in Zurich, Geneva and Basel. The company continues to grow its operations throughout Switzerland, with a branch in Bern set to open mid-January and plans to expand further in the coming year.