Delphi strengthens braking safety commitment through new partnership
Delphi has strengthened its commitment to raising awareness of braking safety by becoming an associated partner of Brake, the UK road safety charity, as part of the continued development of its ‘Make Some Noise. Delphi – Built for Silence’ campaign.
The new partnership will see Delphi support Brake’s work campaigning for safer roads and supporting people and families affected by road crashes, while providing another platform for
Delphi aims to take its braking safety message beyond the aftermarket and reach a wider audience.
Launched earlier this year, Delphi’s Make Some Noise campaign is an industry-wide aftermarket movement designed to raise awareness of the importance of choosing quality braking components and encourage workshops, technicians, distributors and motorists to think beyond price when it comes to one of the most safety-critical systems on a vehicle.
At the heart of the campaign is a focus on quality, correct fitment, technical knowledge and regular maintenance – all factors that contribute to safe, consistent braking performance.
Through Make Some Noise, Delphi is encouraging the industry to have more conversations about what good braking really looks like. The campaign highlights the engineering behind quality braking components, from application-specific friction materials and five-layer brake pad construction through to testing, training and correct installation.
It also aims to give workshops the knowledge and confidence to communicate the importance of braking quality to their customers, helping motorists better understand why the components fitted to their vehicles matter.
Delphi supports this message through its wider workshop offering, including Delphi Academy braking training, Masters of Motion technical content and its on-the-road Tech Vans, helping technicians develop the skills required to diagnose, fit and maintain braking systems correctly.
The partnership with Brake will now help Delphi take that conversation further, connecting the technical expertise of the automotive aftermarket with the wider objective of improving road safety.