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Continental strengthens drive belt sales with strategic partnership


Continental has agreed a strategic partnership with Menke Agrar, a subsidiary of Agravis, for the sale of drive belts.

Menke Agrar is a trading company for the agricultural sector and is one of the top independent providers of replacement parts and accessories for agricultural machinery, with sales channels in Germany and Europe.

Continental has developed the belts, which are primarily produced in Hanover, specifically for the requirements of the agricultural sector.

(From left): Christoph Serini (Agravis), Alexander Behmann (Continental), Michael Grote (Menke) and Jens Hoffmann (Continental).

“We are opening up new options for the market and untapped potential for both companies by combining our partner’s sales network with our technological expertise,” said Rodrigo Maia, who is responsible for the drive system industrial business unit at Continental.

In the future, the drive belts in the Agridur portfolio will be available to the specialist dealers and repair workshops that Menke Agrar supports in Germany as well as central and eastern Europe.
This will enable farmers to rely on a broad portfolio that covers all applications, from wrapped V-belts to banded V-belts and variable speed belts, as well as poly-V-belts.