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Automechanika Birmingham attracts its highest attendance


​Automechanika Birmingham says that 12,145 automotive industry professionals visited the 2019 event. It adds that it brought the UK automotive industry together against a backdrop of innovation, technology and networking.

Their press release said that feedback from exhibitors was overwhelmingly positive and, as a result, it claims that 87 per cent of space has been reserved for 2021 where exhibitors include: Schaeffler, ZF, Valeo, NGK, Hella, Delphi, Denso, BM Catalysts, Mann Hummel and Yuasa.

Martyn Houghton, Senior Manager IAM at ZF Aftermarket, said: “Automechanika Birmingham was a resounding success for us. The event has now established itself as the “must-attend” exhibition for motor factors and garages in the UK automotive aftermarket. We could positively engage with a high-quality visitor and promote our extensive portfolio of brands, products and new technologies. We are already working on plans to engage with visitors for Automechanika Birmingham 2021.”

Nigel Morgan, Managing Director of Schaeffler UK’s Aftermarket division, said: “We had a packed schedule of top training, interactive exhibits and special guests over the three days and our stand was busy throughout, engaging fully with visitors on how we continue to innovate the automotive aftermarket and work with them to support their business. As Schaeffler always delivers one of the most exciting and innovative stands at the event, we are already looking forward to Automechanika Birmingham 2021.”

The event organiser says that that from extensive research carried out by event organisers Messe Frankfurt UK, it was clear that the market demanded a focussed event for the UK independent garage sector. As a result, it adds that the launch of ‘The Big UK Garage Event’ led to the highest number of independent garages and bodyshops attending an Automechanika Birmingham event.

It also claims that the Big UK Garage Event attracted key decision makers and owners, who benefitted from an enhanced Seminar Programme offering free CPD technical training and the largest selection of exclusive giveaways, discounts, prizes and deals worth over £26,000.

Jack Halliday, Automechanika Birmingham Event Director, said: “This has been the best attended Automechanika Birmingham to date. Working with exhibitors, we have strived to offer visitors across the entire automotive industry an experience that supports the running of their businesses and one that they will continue to benefit from in the future. The event in 2021 is already shaping up to be another fantastic showcase for the automotive industry.”