Atlas Autoservice points to bright future


It has almost been two years since Atlas Autoservice announced the acquisition of Bridgestone’s 18 Irish retail depots, operating under the ‘First Stop’ and ‘Fast Fit’ brands. This significant expansion created the largest chain of tyre and car servicing outlets in Dublin.

(Photo: Eoin Cuttle, Auto Trade Journal)

Since the December 2023 acquisition, Atlas Autoservice has pushed on with its goal of becoming the number one choice for motorists in Ireland, and indeed across County Dublin, where the leading tyre and car servicing group continues to boast a major foothold with 18 sites either side of the M50, as well as operating a fleet of 17 vans out on the road.

Once known primarily in the industry for its expertise in the tyre trade, Atlas Autoservice prides itself in being a major player in the motor servicing sector, servicing all main vehicle brands.

Staying abreast of the growing number of electric and hybrid vehicles coming to market is vital for any servicing and repair business. The Auto Trade Journal recently visited Atlas Autoservice’s main office and training centre in Ballymount to learn more about its ongoing plans to address the growing skills gap in the automotive industry.

Pictured left to right from Atlas Autoservice Ballymount is: Ken Plant, quality control manager; Fiona Freeman, operations manager; Michelle Heneghan, finance manager; Stephen Flynn, operations director; Nick Byrne, procurement manager; Michelle O Reilly, office manager; and Aaron Plant, mechanic. (Photo: Eoin Cuttle, Auto Trade Journal)

Located in the Ballymount Industrial Estate, Atlas Autoservice’s training centre is home to an open-plan workshop and classroom, giving mechanics access to state-of-the-art tools and equipment, as well as hands-on knowledge from seasoned technicians, blending classroom learning with real-world application.

With over four decades of experience in the motor industry, Atlas Autoservice sees its ongoing training initiative as a significant opportunity for those looking to enjoy a progressive career in the industry.

(Photo: Eoin Cuttle, Auto Trade Journal)

The company’s 220 employees from across its 18 centres also came together in Ballymount at the end of September for an open week, where they were given an insight into Atlas Autoservice’s future plans for staff training and development.

“We’re committed to building a strong future for the Irish motor industry,” said Ken Plant, quality control manager. “Our training programme is designed to give motivated individuals the chance to learn from the best and build a rewarding career in automotive repair.”