ATE launches new aftermarket campaign

Celebrating its 120th anniversary this year, ATE is one of the oldest and most traditional brands in the German and European automotive industry.

The company was founded in 1906 as a commercial agency for automotive components, among other things. This gave rise to the Alfred Teves machine and valve factory. The company quickly developed into a major supplier and a pioneer in hydraulic brake systems.

Continental took over the renowned brand in 1998, and since the spin-off of the former Automotive division, it has been part of Aumovio.

Aumovio has now launched a new aftermarket advertising campaign for ATE, which focuses on the people who work with ATE products every day: master mechanics, workshop owners, mechatronics engineers, and specialist dealers.

“ATE’s brake technologies are among the best the market offers,” said Enno Straten, managing director of Aumovio Aftermarket.

“Our new image campaign uses striking motifs to show how the unparalleled combination of premium products and masterful automotive craftsmanship brings real added value in terms of safety and confidence for drivers. The message of the campaign is clear: ATE plus master craftsmanship equals a masterpiece,” he added.