Allie Sherlock hits the road with Jeep Ireland
Jeep Ireland has announced the appointment of globally recognised singer-songwriter, Allie Sherlock as its new brand ambassador.
Sherlock will be driving the all-electric Jeep Avenger, the brand’s first fully electric model. The handover took place at Dan Seaman Motors, a Jeep dealer in her home county of Cork.
Photographed left to right at Dan Seaman Motors, Cork: Allie Sherlock and Ciaran Cusack, communications and brand manager at Jeep Ireland
“I am delighted to be working with Jeep Ireland. The brand has a real sense of freedom and adventure, and that feels very close to how I approach my music,” Sherlock said. “Driving the all-electric Jeep Avenger will help me get to gigs and festivals sustainably, so I can travel with less impact on the environment while staying connected to my fans.”
Ciaran Cusack, communications and brand manager at Jeep Ireland, added: “Allie embodies a spirit of independence and creativity. Her energy and talent make her a natural fit for Jeep Ireland. We are delighted to welcome her into the Jeep family.”
Allie Sherlock is a singer-songwriter and guitarist from Cork who first gained widespread attention through her street performances on Dublin’s Grafton Street. Her powerful vocals and distinctive style have earned her millions of followers online, leading to international performances and collaborations.
She has appeared on major global platforms, including The Ellen DeGeneres Show, which brought her talent to millions of viewers worldwide.
Sherlock has just completed her UK and European “Damage Control” tour which concluded in Ireland, including a headline date at Cyprus Avenue in her native Cork. She is currently busy working on her new album.