Alliance Automotive Group supports Mental Health Awareness Week 2025
Alliance Automotive Group (AAG) supported Mental Health Awareness Week 2025 with initiatives focused on promoting mental health awareness, inspiring healthy habits, and raising funds for charitable organisations.
This year, AAG united its staff, customers, and partners across the network for a campaign centred on physical health, mental well-being, and community contributions.
As part of its drive to encourage staff to get active while giving back, AAG launched a Mental Health Awareness Step Challenge, taking place throughout the entire month of May.
Employees across the company joined forces to achieve a collective step goal in support of two vital charities: Ben Automotive and Samaritans Ireland.
Between 6th-16th May, NAPA Auto Parts UK & Ireland partnered with Ben Automotive to host a roadshow that travelled across the network, visiting staff and customers in various locations bringing wellbeing resources, mental health support, and on-the-road engagement.
Through workshops, drop-in sessions, and conversations, the roadshow helped raise awareness about mental health challenges while providing actionable tools for stress management and healthy living.
As part of the roadshow, and in conjunction with 100 Years of NAPA celebrations, NAPA Racing UK invited Ben Automotive to attend the iconic Brands Hatch track to highlight its work supporting the automotive community’s mental health and wellbeing, including conducting a stress test on the NAPA Racing UK BTCC driver line up.
AAG said Mental Health Awareness Week 2025 represented more than just one week of activities; “it reflects our ongoing commitment to improving the well-being of our team members, customers, and the wider community”.
Tracy Noble, Alliance Automotive Group HR director said: “At AAG, we believe in the importance of supporting the mental health of our employees. This year’s initiatives were not only about raising funds but also creating environments where mental health conversations are prioritised and stigma is eliminated.
“We thank everyone who participated, whether they walked for the Step Challenge, joined us on the roadshow, or supported us at Brands Hatch, for making this year’s campaign a huge success.”