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ZF Aftermarket reinforces Solution Provider positioning


ZF Aftermarket used this year’s Automechanika, Birmingham to reinforce its ‘Solution Provider’
 positioning. From a bold & dynamic stand, the complete solutions supplier highlighted its products and services from a ‘single source’, and communicated how with the backing of ZF’s technological expertise, it is best placed to set the Aftermarket motion and mobility standards of the future.

ZF Aftermarket’s brand portfolio of Sachs, Lemförder, TRW, Boge and Openmatics were all represented.

ZF Aftermarket offers the parts and services of several brands from a single source; each encompassing the OE quality and technology of ZF: Sachs – with its quality know how and innovation is always one step ahead and an OE market leader for shocks and clutches; Lemförder is a master in steering & suspension and offers premium quality engineering down to the finest detail; TRW – is renowned for safety and an expert in braking, steering & suspension parts and systems with originality and personality; Boge is the market partner of choice for passenger car shocks and complementary parts and Openmatics, ZF’s connectivity specialist.

“Our brands represent a commitment to generations of innovation and OE quality. We are working hard to make sure that this continues, in order to offer our customers market-leading ranges that can be used to capture market share and secure market growth,” explained UK Marketing Manager, ZF Aftermarket, Kevin Price.

To ensure that new technologies are understood and used to their full advantage within the aftermarket, ZF Aftermarket offers the garage concept ZF Services [pro]Tech. It provides garages with all the information they need from a single source. Participants will benefit from the direct support of specialist and manufacturer’s know-how and expertise.
At the forefront of technical innovation, ZF Aftermarket champions systems training and the sharing of technical information with the mechanics who will work on these vehicles in the future.

Well received by the customers are also the enhanced digital capabilities. Examples of this are TRW’s Tech Corner, its free on-line technical resource. Central to this is also its ZF Part Finder app which allows global customers to search by reference number or the OEM. App content is also customized by country. Compatible with iOS, Android, tablets and smartphones, the app is available in a variety of languages and is available for free download from the App Store or Google Play.

Price added: “The business believes quality is paramount and material control behind the brands essential. With research suggesting that even basic, technologies such as anti-lock braking (ABS) can be negatively affected with the use of low specification components such as: brake pads; shoes; ABS sensors and shock absorbers, integration of knowledge and process is key.