ZF Aftermarket has appointed Adam Griffiths to the newly created role of Marketing Lead for the UK and Ireland. He will head a team, which will roll out the key messages of the organisation’s aftermarket brand portfolio.
This includes: the Sachs brand for clutches and shock absorbers; the premium Lemförder steering range; TRW’s Original Equipment ‘Corner Module’ offer of braking, steering and suspension; the Boge range of shock absorbers and complimentary products, as well as the overarching umbrella brand of ZF Aftermarket itself.
Adam will be based in Wrexham and report to Kevin Price, Zone Marketing Leader UK, France Benelux.
“This is an exciting time for the organisation,” Adam commented. “The integration of the TRW and ZF businesses is almost complete, and in line with that, we can now offer our customers an even stronger, more cohesive and technically rich partnership. We are investing heavily in both the product development and personalities behind all our brands, and have some exciting stories to tell.”
In this role, Adam is tasked with uniting the legacy marketing groups of ZF and TRW in the UK & Ireland, to form one cohesive team. The team will then provide full marketing support to its customers as it sells its market leading products to the independent aftermarket garages.
Kevin Price, Zone Marketing Leader UK, France & Benelux, ZF Aftermarket, added: “I am confident that with Adam’s skills, energy and experience he is the right person to lead the marketing teams in the UK & Ireland. I congratulate him on this promotion and look forward to the team working and growing together; further strengthening, developing and supporting our customers as they take these brands to market.”