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World RX signs Total as championship’s new lubricant partner


The FIA World Rallycross Championship presented by Monster Energy has signed Total – the leading multinational energy company – as the World Championship’s official lubricant partner.
 
An extension of Total’s existing association with 2015 Teams’ Championship winners Team Peugeot-Hansen, the agreement with World RX will incorporate an array of additional rights across the Championship.  
 
As part of the new partnership, Total will receive access to exclusive race footage which will be used to create bespoke content showcasing Total Lubricant performance in the Team Peugeot-Hansen Supercars which accelerate faster off the line than a Formula One car.
 
Eric Reverberi, Rally & Endurance Director for Total Motorsport added: “At Total we pride ourselves on being at the cutting edge of innovation and technology in motorsports. This new regional partnership with IMG in World RX provides a fantastic new opportunity for us to develop the visibility of our lubricant brand. With the World RX platform, our local affiliates and all their guests will live a great and unique motorsport experience”.
 
Paul Bellamy, World RX Managing Director for IMG, spoke positively about the new partnership: “It’s an honour to partner with a pioneering company such as Total at World Championship level who have such a rich history in motorsport. Total have previously backed our reigning Champion Petter [Solberg] in the past and have supported the current Teams’ Champions Peugeot-Hansen since the World Championship was established in 2014. With Total’s wealth of experience in the lubricants industry, this extension to their World RX footprint makes perfect sense. We very much look forward to working with them in what we hope will become a long-standing global association in World RX across both fuels and lubricants.”