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WAI intensifies merchandise programme for garages and factors


WAIglobal has introduced a new range of branded merchandise as part of its continued evolution of the WAI brand.

The WAI-branded selection includes: Mobile phone power bank, mouse pad, car charger, enamel pin, notebook, drinks tumbler, international socket adapter, USB flash drive, USB power bank, USB phone adapter and charging cable, alternator air freshener, emergency jump starter, drinks coaster and, finally, a non-abrasive microfibre cloth.

WAI provides customers with complete support throughout all areas of business and the new merchandise will enable its parts distributors to share the brand’s message on a wider scale and ultimately drive through sales of WAI’s extensive aftermarket range.

Richard Welland, managing director – EMEA IAM VP Global Marketing, said: “The WAI brand is synonymous with quality and reliability and therefore we’re proud to offer customers uniquely-branded merchandise to support the brand. At a time when companies are pulling back from promoting their brand, we are going further than ever before, ensuring distributors and technicians have complete confidence in WAI. 

WAI’s full product range includes new and renewed WAI starters & alternators, window regulators, wiper motors, ignition coils, ignition leads, and engine management products.

All WAI products are produced to OE-quality and tested rigorously, undergoing rigid validation testing before being released to the market. This includes checking elements such as: endurance, humidity, power thermal cycling, vibration, salt spray and thermal shock. Products are ISO9001, TS16949 and ISO14001 certified.

Products are supported by a full technical support service that provides comprehensive advice on fitting procedures and in-service issues.

Innovation and creativity are the forces that drive WAIglobal’s success. Since its founding, WAI has worked relentlessly to meet the ever-changing needs of its customers in the automotive, heavy duty and power sports aftermarket. This includes an unwavering commitment to be “first-to-market” with the latest model products available.

As a leading parts manufacturer, sourcing, and distribution/logistics company, WAI offers its aftermarket customers ready access to an extensive range of products.