campion bmw-a1 nat_auto woodford_ origo-2 finol autoparts-2 serfac270514a

Volvo continues ambitions to end fatalities in its cars with Care Key

Having introduced its intentions to limit the top speed on all its cars to 180 kph and install sensors in its new cars to combat drink driving from early 2020, Volvo Cars has now revealed another step for safety-first driving.

Volvo Cars’ Care Key allows any Volvo buyer to set a speed limit for themselves, their family members or friends, and will come as standard on all Volvo cars from model year 2021.

Håkan Samuelsson, Volvo Cars’ chief executive, said this month that the company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their owners’ behaviour.

The speed limit and the Care Key are both part of that initiative and illustrate how car makers can take active responsibility for striving to achieve zero traffic fatalities by supporting better driver behaviour. 

“We believe that a car maker has a responsibility to help improve traffic safety,” said Mr. Samuelsson. “Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind.”

Beyond the potential safety benefits, features like a speed limit and the Care Key are also likely to offer Volvo drivers a financial benefit via favourable insurance fees.

“If we can encourage and support better behaviour with technology that helps drivers to stay out of trouble, that should logically also have a positive impact on insurance premiums,” added Mr. Samuelsson.