Volkswagen’s Alan Bateson reflects on 2012 Best Practice Importer of the Year

Volkswagen Ireland Aftersales was recently awarded the prestigious accolade of ‘2012 Best Practice Importer of the Year’. Padraic Deane chose this occasion to interview Alan Bateson, Volkswagen Ireland’s Head of Aftersales on this success and other important aftermarket issues.

The best practice importer award was set up in 2008 and Ireland is the third country to win it in five years. It is awarded by Volkswagen AG on the basis of excellent performance within a country, particularly in the areas of commercial and qualative performance.

The idea behind the award is to share the best practices with all other countries in Europe.


Check out the full article in the Auto Trade Journal out now.