Volkswagen has unveiled its new logo and its new brand design to follow its fully electric future.
The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications.
The changeover to the new brand design is due to be completed by mid-2020.
“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”
The new brand design applies both to VW passenger cars and commercial vehicles.
The international roll-out of the new brand design will begin at this month’s IAA Frankfurt International Motor Show.
Volkswagen will also switch from a male voice to a female voice to present its vehicles for advertising purposes.