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UFI appoints new aftermarket manager for UK and Ireland

As part of a raft of initiatives designed to enhance its services across the UK and Ireland, filtration and thermal management company, UFI Filters has appointed David Price as its UFI Aftermarket UK & Ireland Sales Development Manager, with effect from March 1, 2019.

David Price

Price has more than 26 years’ experience in the automotive Aftermarket, having worked as a Business Development Manager for several world-leading automotive equipment manufacturers. He brings an in-depth understanding of the UK and Irish automotive Aftermarkets and will be responsible for developing business across both countries, with a particular focus on northern regions.

To further service its growing business, UFI Filters has expanded its Aftermarket base in the UK market; including a dedicated office and a new warehouse that benefits from the services of its recently appointed supply chain partner, DB Schenker. Thanks to its configuration, the new distribution centre will help to meet increasing market demand for the UFI brand – which, with 3,000 SKUs in its aftermarket catalogue, covers 96 per cent of the UK car parc.

Karl Ridings, UFI’s Aftermarket UK & Ireland Sales Manager, who has headed up the UK team since 2017 said: “David’s experience and background are a perfect fit for us as we enhance our position in this marketplace. His deep knowledge of the sector will add considerable extra strength to our team.

“The expansion of our UK office and warehouse will also ensure an improved service to our existing and potential customers – enabling them to benefit further from UFI’s outstanding Aftermarket filter programme, which combines our Original Equipment capabilities with the philosophy of meeting tomorrow’s demands, today.”