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TRW wins prestigious award


TRW Aftermarket has been awarded ‘Communication Director’ magazine’s coveted European Excellence Award 2016 in the website category; for the relaunch and redesign of www.trwaftermarket.com.

The development of the global website was carried out at maximum pace over a one-year period by TRW’s digital team, in conjunction with its digital agencies LAW Creative and Ultimedia. This has resulted in a worldwide session rise of 56 percent and a 41 percent increase in new users.

As part of a wider global programme, the European Excellence Awards were created to honour outstanding achievements across the fields of marketing and communications. Now in its 10th year, the Awards have received a staggering 12,000 submissions since launch.

Judged by a panel of Europe’s most influential communications experts from across every industry sector, the nominations for the best website award were assessed on the following criteria: creativity, innovation, strategy, implementation and results. Other contenders for the award were industry giants BMW and Bosch, and global travel company Thomas Cook,

The award was presented at the European Excellence Awards ceremony held at the Ritz Carlton Hotel, Berlin, Germany, on 8th December. It was received on behalf of TRW Aftermarket by Alexander Knorn, Global Head of Digital, TRW Aftermarket.

Alexander Knorn commented: “We are extremely proud to accept this award as it proves that TRW aftermarket now sets the benchmark across the industry for its website and digital operation.

“It’s the culmination of many months of extremely hard work and co-operation between our central digital team and our global marketing colleagues. The website relaunch is part of a wider global programme of continuous strategic digital development and implementation; all of which is carried out with our customers and their needs in mind. Our main objective is to make it easier for the market to research, source and purchase more than 40,000 TRW branded parts.”

Development works were implemented to future proof and globalise the website, across all devices. To make it easier and faster for users, intuitive developments were made to every page. Developments include: making better use of video; introducing more user friendly cataloguing facilities; enhanced content; additional news features, technical assets and ‘how to’ guides. The website is now available in 15 languages.

The results speak for themselves.
• Catalogue searches are up +130% equaling +€9M
• Unique visits to the website are up 90% against Industry Benchmark
• Referrals have increased by 189%
• Returning visitors are up by 70%
• Average time spent on each page is up by 60%.