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True original on two wheels

TRW Aftermarket has launched the next chapter in its True Original story; this time explaining how its premium quality programmes of braking parts and accessories for motorcycles and scooters, which are taken to market under the TRW-Lucas brand, are the choice of riders across the globe, for safety, performance and reliability.

This exciting element of the campaign features motorbike enthusiast and TRW True Original, Krzysztof  Kociołek, Sales Development Manager for the TRW Moto products range.
The video: https://www.trwaftermarket.com/en/moto and much of the imagery is filmed at a major driving tourist attraction, the Transfagarasan Highway in Romania. Against this stunning backdrop, Krzysztof explains how through his lifelong passion for bikes and close personal connection with the riding community, he knows exactly what the market and riders want from the TRW-Lucas brand; and how innovative TRW engineering makes sure they get it.
Through a host of off and online media, Krzysztof communicates how from product design, materials and finish through to marketing & technical support, together with a wealth of added value extras – such as the addition where applicable of a certificate of conformity for complete peace of mind – the whole supply chain can rely on TRW-Lucas motorcycle parts to provide the maximum in safety, performance and style. 
“Using bespoke and focussed communications to target distributors, garages and the end user, the overriding message is that TRW makes parts that bikers can rely on all over the world,” explained Ulf Haase Motorcycle Manager TRW Parts & Service Europe.
“To the distributors, we explain how they can boost their sales by stocking and selling parts with such an excellent engineering pedigree. To the installers, we convey the messages of quality and innovation, depth and breadth of range and the ease and speed with which the parts can be acquired and fitted, and to the installer we communicate how we build local relationships on a global scale to deliver innovative performance solutions, the safest ride and the last word in style.” 
This phase of the ‘True Original’ campaign comes exactly a year since its European launch. With the first three phases of the product focussed campaign, to date, achieving in excess of two million views on YouTube, the business has declared it a resounding success.
The campaign concept was introduced to remind the market that TRW is the one ‘True Original’. Featuring TRW employees who extend the passion and commitment they invest in their life outside work to their role within the business, the messages of safety, quality, range and support have been successfully conveyed through traditional and digital media across the globe.
For more information about the campaign, or for details on the comprehensive range of TRW-Lucas branded motorcycle parts, please go to: www.trwmoto.com/en/