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Triple celebration for world’s oldest Lotus dealer


Celebrating their 50th anniversary, Bell & Colvill, the longest serving Lotus dealer in the world, has opened an all new, technically advanced, aftersales facility in Guildford, Surrey.

Adding to the dealer’s celebrations, supercar brand McLaren has joined its existing marques of Lotus, Subaru and Morgan. As ‘McLaren Approved Guildford’ they become the first ever ‘Approved’ centre in the UK. It allows Bell & Colvill to sell used vehicles, service, maintain, supply replacement parts and, if necessary, carry out any warranty repairs to the expected manufacturer standard.

Bell & Colvill has been successfully selling and maintaining Lotus cars since 1970. These new aftersales facilities propel the dealership into the 21st century with the latest workshop equipment, and smart new parts and service reception.

Andy Elliman, chairman of Bell & Colvill commented: “The Automotive industry is at a pivotal point, going through an enormous change, not only with the introduction of electric vehicles but also in transforming the way we sell vehicles to our customers. I firmly believe it is the expertise we have in our technical, sales and reception team that will make all the difference now and in the future.  Customers always prefer to know that they are being looked after by the best and, by continuing to invest in our staff and our facilities, we know we can continue to provide a level of service that matches the highest standards our customers have come to expect from Bell & Colvill.

“And, this applies not only to the modern cars we care for. Our history shows our huge passion, knowledge and expertise in classic Lotus cars. We are the ‘go to experts’ for maintaining and servicing across the Lotus range; we have the capability to demonstrate we are the best in the world, and this will continue to be the case.”

The modern 12 bay workshop is fitted with the latest test equipment including EV charging posts to accommodate not just the latest vehicle technology but also cater for future developments. Bell & Colvill provide the highest level of manufacturer approved aftersales care for, historical and modern, Lotus, McLaren, Subaru and Morgan cars.

The original West Horsley premises in Surrey, which have been a Bell & Colvill site since 1970, will remain in place as a showroom for their Lotus, Subaru and Morgan brands.